The Pioneer

A simple, evocative vision of one company's journey.
The video was made for the 25th anniversary of Interface in China. The corporation is portrayed as a pioneer traversing a new territory, overcoming obstacles, learning to adapt to the new surroundings and understanding the environment in order not only to survive but to succeed.
The film was shot over a full day in Moganshan, Zhijiang province, with a skeleton but robust crew for Lost Pensivos Films.